The Challenge
Business Coach Brechtje is dedicated to helping female entrepreneurs build profitable online businesses without burnout. While the mission was clear, the challenge lay in translating it into a brand identity that resonated with her audience on both an emotional and professional level.
Brechtje wanted her brand to exude a sense of peace and serenity,in line with her stress-free approach to business growth. At the same time, her dynamic and vibrant personality needed to shine through, ensuring her brand felt authentic and engaging. Striking the right balance between calm reassurance and energetic inspiration was key to positioning her as both a credible expert and a relatable guide.
Our Solution
We began with an in-depth strategy session and a visual branding brainstorm to define the core essence of Business Coach Brechtje. Through this process, we identified the need for a brand presence that blended tranquility with vibrancy—inviting both a sense of relief and an injection of motivation for entrepreneurs on their journey.
By refining the messaging, we crafted a brand presence that reassured, encouraged, and empowered. The visual identity seamlessly reflected this balance, incorporating a calming yet energetic aesthetic that resonated with her audience.
Safe to say, we nailed it on the second try—delivering a brand that not only positions Brechtje as a trusted authority but also created a space where aspiring entrepreneurs could feel both supported and inspired.