The Challenge
Hawa Arba J had been working in copywriting for a few years but struggled to confidently position herself in a crowded industry. She felt that her branding was holding her back—dimming her personality rather than amplifying it.
She wanted a brand that felt undeniably her—a bold, authentic representation that would allow her to show up fully as herself while attracting premium clients who resonated with her style. The challenge was not just about visuals but about rediscovering her why and ensuring her entire business, from marketing to client relationships, reflected her unique voice.
Our Solution
Hawa chose the VIP Brand Glow-up Experience, a fast-track transformation designed to align her brand with her true personality.
We kicked off with deep strategy work—uncovering the essence of what made her different and how she wanted to show up in her industry. Instead of simply designing a ‘pretty brand,’ we built a strategic foundation that infused her into every element of her business.
A key insight? Hawa’s love for great food was a perfect metaphor for her approach to copywriting—flavorful, satisfying, and crafted with care. We merged these passions to create a brand that popped, making her stand out while feeling natural and exciting.
Beyond branding, we developed a signature lead magnet to elevate her expertise in email marketing—one of her strongest skills. This resource not only positioned her as a go-to expert but also created an engaging, trust-building entry point for potential clients.
By the end of the process, Hawa wasn’t just launching a brand—she was stepping fully into her identity, with a business that felt effortless, aligned, and undeniably her.