The Challenge
SpecialEdMum, an autism parenting coach, was already creating content and supporting parents before and after their child’s autism diagnosis. However, she lacked a cohesive and professional brand identity that truly represented her mission. With so much information overload online, she wanted to provide clarity for parents—but without a clear brand direction, she struggled to feel confident sharing her work.
She felt her online presence didn’t fully reflect her purpose and found her page embarrassing. Without design skills or a structured strategy, she was overwhelmed by where to start. Inspired by the branding of one of our previous clients, she was ready to invest in a transformation that would elevate her presence and make her brand feel aligned.
Our Solution
SpecialEdMum booked a full rebrand to bring her mission to life with clarity and confidence. We began by identifying exactly how she wanted her brand to be perceived. Through strategic brand exercises, we uncovered her brand’s core values: bonding, acceptance, and perseverance.
Her mission is to empower mothers by equipping them with the tools and direction they need to confidently support their autistic children. Our goal was to create a brand identity that felt warm, approachable, and reassuring—a space where parents feel guided, not overwhelmed.
Through this process, she gained:
✅ Clarity on her target audience, brand personality, and voice
✅ A cohesive brand identity that truly reflected her purpose
✅ A professional and structured look that made her feel proud to share her work
The Results
The transformation was powerful. SpecialEdMum went from feeling uncertain and embarrassed about her online presence to confidently stepping into her role as an expert. Her new branding gave her the confidence to market her business, proudly share her services, and grow her audience.
Since her rebrand, she has:
✨ Established a strong online presence
✨ Launched her coaching services
✨ Partnered with and spoken for various organizations
Most importantly, she now represents her mission with confidence—and she’s still growing.