Manipulative marketing targets insecurities.
Ethical marketing proposes an alternative with empathy.
I recently run the first round of our HoneyBrand™ workshop, a 5 day experience for changemakers wanting to build stronger brand foundations. Here are some reflections from hosting day TWO.
Today was all about defining the people that make up their brand community and we explored how to connect your work with more people ethically.
Not by playing on insecurities, but by leading with a solution and how it fits into their life.
What if no convincing was required? One of the first ethical marketing trainings I joined and was super eager to get stuck into the content (pre recorded class).
He began presenting and introduced the idea of 3 different types of potential clients. I got my pen and paper ready, eager to be enlightened.
This is what he said
- The Yes
- The No
- The Maybe
He followed it by, “I know what you’re thinking” needless to say, he was right. It’s not complicated.
There are people who are ready, people who need a little more understanding to get there, and people who just simply aren’t. The right people don’t need to be convinced.
Ethical marketing is about proposing your solution – letting them know you exist and why that is relevant to them.
Next we work on defining the bridge – so that their brand isn’t just saying the right things, but inviting an experience that walks the talk.
Enrollment is now closed for the workshop – but if it sounds like something you’d be interested in to create strong brand foundations amongst a group of fellow changemakers, you can put your name down on the waitlist (link in bio).
Waitlist members are first to hear about the next opening and any exclusive offers!
What are your thoughts on manipulative vs ethical marketing? Have you ever felt like a victim to it?
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