by Ruqayyah | Mar 16, 2025 | Ethical Marketing
There’s a lot to say for this topic, but today let’s view it from the perspective of a business owner. Ever learnt to ‘agitate pain points’ to market your product or service? We are taught that in order for people to be interested in what you...
by Ruqayyah | Mar 8, 2025 | Ethical Marketing
Manipulative marketing targets insecurities. Ethical marketing proposes an alternative with empathy. I recently run the first round of our HoneyBrand™ workshop, a 5 day experience for changemakers wanting to build stronger brand foundations. Here are some reflections...
by Ruqayyah | Sep 5, 2023 | Business Ethics, Podcast
Can you think back to a day where you had to hunt, forage and then prepare your dinner all on the same day? Yeah, me neither. We’re truly living in an age of convenience. The things we used to have to work very hard for are now available at the tap...
by Ruqayyah | Sep 3, 2023 | Entrepreneurship
I made a decision recently for my brand, and that is to go back to being “faceless”. You’ve never actually seen my face as I wear a face veil.. but I slowly became sold into the idea that you need to SEE me to be able to relate to my content or...
by Ruqayyah | Aug 23, 2023 | Brand Strategy
When you need someone to come and unclog your blocked toilet, who do you think of? A plumber, right? Imagine you have a whole page of listings of “Plumbers”. You’ll then go through and maybe pick the cheapest, or the fastest, or the one with the highest rating. But if...
